Digital marketing spending averages 2.5 percent of
company revenue, and these budgets are expected to increase 9 percent
in 2013, according to a survey of U.S. marketing executives by Gartner,
Inc. The survey found that, on average, companies spent 10.4 percent of
their annual 2012 revenue on overall marketing activities; these
expenses include salaries, advertising research, agencies and software
as a service...
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